So you have an Etsy shop and you want your listings to sell? yeah, thought so! This post here is all about how you can take your Etsy listings to the next level with better photos. These are some of the ways I have seen Etsy sellers promoting their products with beautiful pictures that look like they were taken by pros
So do you want your Etsy photos to shine and make more sales? Keep on reading.
There are basically 3 different ways that you can make your listings stand out with beautiful and professional images on Etsy:
No1. Making your listing image digital
The first thing you can consider as a sticker maker is making your photos digital only. This is a way that is very popular with the shops selling stickers, that are little figures and similar.
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By making your image digitally, you can better show your customers what your stickers look like up close, which can be difficult if you would take a picture of the sticker sheet that they would get.
By that, I am not saying that you should also list a picture of the actual sheet. I think it is important that customers get the best idea possible of what they are buying.
The picture shown above was made in illustrator only, using simple shapes and colors. If you use illustrator to make your stickers, this mockup is quite easy to make, since you already know your way around the program.
No 2. making your own mockup shots, with photos you have taken yourself
Another way to showcase your stickers is by making your own mockup with photos you take around your house. by this I don’t mean taking a photo of each sticker sheet you are offering, because if you were to do so you would be very dependent on the lighting in your house, to ensure that your images are all cohesive and similar looking.
So what I actually mean is that you cut a piece of your sticker paper into size (make it match your sticker sheets) and then you place that blank piece of paper in a place with good lighting. Add some embellishments and when you are happy with the look, you take the photo straight from above.
Next, you import that photo into photoshop, add a smart object and in that object add your designs. this way you can use your perfect photo more than once and make your shop look more professional.
Once the mockup is made it is so simple to make new listing photos, but it will take some time to edit it the first time around.
The two images below show how the original photo can be used to showcase a simple sticker kit. You might want to zoom more in on the stickers, if you want to use it on Etsy, so the customers can get a better look at the stickers.
Now that the mockup is made I can replace the sticker sheets in a matter of seconds and at the same time I know that my images in the shop will look cohesive.
I would maybe have a couple of different images that all have the same feel and color palette to avoid all the pictures being identical.
No 3 buying a stock photo and adding your own graphics to it
The third thing you can do is to buy a stock photo that you really like, and then add your sticker graphics to that photo. Doing this you ensure that your images are professional looking and that you get the exact look that you are after.
The pros of doing this are that the photos you buy are taken by professional photographers, which means the photos are clear, crisp and of high quality. Stock photos are often bright and playful in colors, which stands out on Etsy.
How To Download Text From Etsy To Macbook
In photoshop you can place a photo of your graphics and easily place a drop shadow, which makes it look a bit more like your stickers are actually part of the picture.
If this is the option you are going for, you should look for photos that have a quite large area for you to place your stickers in, and again buy more than one, in the same style. You do this to accommodate different types of stickers and also these photos could be used on your social media channels.
Now I am no pro in photoshop, simply because I like illustrator so much more, but I think my editing here works fine compared to the shops I have measured against on Etsy. The first picture is one with a lot of white space where I can easily place a lot of different sticker sheets and the other is one I think is great for social media. Both of the images are some that I have used on Instagram to let people know about the printable sticker subscription that I am working on ?
The beautiful stock photos are from HauteChocolate and I have actually received them for free via her newsletter. There is a little tip for you.
I hope you found this helpful! Let me know if you have any questions and let’s chat in the comments below.
Louise
How Do I Get Fonts into My Silhouette?
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As I scanned a Silhouette FB page, while sipping my morning coffee, these two questions appeared more than 3 times each with varying wording:
I downloaded a font. How do I get it into my Silhouette?
I bought a font on Etsy and I can’t get it into my Silhouette.
The answer for both questions begins with:
You may have to unzip them first
So, locate the download (likely in the download folder) and see if it ends in “.zip” On both a Mac and PC, you can double click to unzip it (How to unzip a file). Pay attention to where the unzipped contents end up. If you don’t specify, they will be in the same folder you zipped file was.
This is where the steps differ depending on whether it is an Etsy “Font” or a real font. For a regular font, either that you purchased from places like Mighty Deals, Creative Market, etc, or downloaded from Dafont, locate the font, double click it and select install, or right click it and select install:
Close your Silhouette program and reopen it. When you reopen it, your fonts will be listed when you click your font button. If the bold or italic options are available, that will be to the side of the font.
How To Download Text From Etsy To Mac Free
Your font folder in your library is just for fonts purchased from the Silhouette store. To the best of my knowledge you can’t add outside fonts to it. If someone knows this is incorrect, please post a comment.
OK, so that’s regular fonts. What about “fonts” you purchase on Etsy. Notice that I put the word fonts in quotations. That’s because, with very few exceptions, you are not purchasing a font. You are purchasing a vector file.They don’t behave the same way. A font is a much more complex thing and you can expect to pay more. With a vector file, you have to first unzip the file, then open the SVG file in you software, ungroup it and lay it out the way you want.
Many of these Etsy files are being used in ways that are prohibited by their licensing. Some are even just outright stolen and resold. Look at this one.
How To Download Text From Etsy To Mac Catalina
Kim Geswein is one of our best resources. She gives us gorgeous fonts free for personal use and charges only $5 for commercial use. This example burns my butt! (pardon my language). And there are hundreds more just like it on Etsy.
Do be cautious with “fonts” from Etsy where the copyright clearly doesn’t belong to the person offering them. The Etsy seller may give you commercial rights, but the real rights belong to the developer. They can still go after you and prevent you from using them.
How To Download Text From Etsy To Macos
I love fonts and I love creating with them. I am thankful for font designers who make these available to us at no cost or low cost. I respect developers of expensive fonts and if they “speak” to me long enough, I buy them – my most expensive to date being Desire Pro. Clearly a lot of work went into this.
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December 2020
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